Client feedback on Google
Independent digital partner · Remote worldwide
Clear websites. Organic visibility. Digital systems that keep working.
I design practical WordPress websites and connect them with SEO, Google Business, purposeful content, and AI-assisted workflows—so independent professionals and small businesses can be found, trusted, and chosen.
Strategy / design / delivery
Google Business / 6 months
562interactions
5.6Kviews
2.7Ksearches
Documented Apr–Sep 2026
Built tobe found WordPress
+ SEO
FIELD NOTE / 01
Technology is the means.
Results are the objective.
Results are the objective.
Profile interactions in a documented six-month snapshot
Google Business views in the same period
Searches that surfaced the business profile
Analytics shown are from one client snapshot, April–September 2026. Results vary by market, offer, reputation, and time.
The real brief
A website should not just look finished. It should help the right people find you, understand you, and take the next step.
I bring the scattered pieces together: positioning, copy, design, WordPress, search foundations, local visibility, content, and practical automation.
One clear system,not disconnected tools.
Selected case files
Work with a reason behind every screen.
Each case explains the context, the thinking, the work, and the evidence—because a beautiful image alone does not tell you what changed.
Case file 001
Ongoing partnership
Psychology · Local visibility · Content ecosystem
Dra. Dani Ghorayeb
Not a one-off website—a connected presence built consistently over time.
The website, Google Business Profile, blog, Instagram, Substack, and virtual tour were organized to reinforce the same professional reputation across every touchpoint.
- Challenge
- Turn an existing but limited digital presence into a reliable discovery and trust system.
- My role
- Website, content system, local presence, publishing, 360° integration, and ongoing management.
- Evidence
- Documented move from third to first place for “psychologist in Campinas” in local organic results; increased inquiries reported by the client.
Client voice / translated
Organic“Everything PlayArt developed connected. The website and Google Business began bringing more patients interested in psychotherapy.”— Dra. Dani Ghorayeb
presence
Case file 002
Built from zero
Mental health · Multidisciplinary practice · Digital ecosystem
Mental Help
Complex information transformed into a calm, clear, and trustworthy experience.
Mental Help brought together ten professionals and six specialties. The challenge was to make the whole practice feel coherent while giving each professional and service room to be understood.
- Challenge
- Create the practice's digital foundation from zero without losing the human side of mental health care.
- My role
- Strategy, architecture, copy direction, design system, WordPress build, SEO foundations, Google Business, and content workflow.
- Status
- Live and evolving. Social distribution and additional automation are the next planned layers.
10 professionals
Care that begins
with clarity.
with clarity.
10professionals6specialties
Strategyto system
Case file 003
Focused specialist presence
Women's health · Medical practice · WordPress
Dra. Fábia Pigatti
An elegant, focused digital foundation for an individual medical specialist.
The system balances warmth and clinical authority, with clear paths for subjects such as menopause, endometriosis, and fibroids—without overwhelming the visitor.
- Challenge
- Build a professional presence that feels refined, accessible, and medically trustworthy.
- My role
- Research, structure, copy direction, visual system, WordPress/Elementor implementation, and SEO-aware foundations.
- Model
- A lean ecosystem: website, evergreen social showcase, and ongoing blog capability.
Live service pageEndometriosis surgery · São Paulo
Serviço
Endometriose: cirurgia videolaparoscópica com quem estudou o tema a fundo
Research-led structure, specialist positioning, clear copy, and a focused conversion path.
Specialist authorityClinical clarityConsultation CTA
Warm.
Useful.
Editorial content systems
Content designed to teach, build trust, and keep the signal alive.
Selected educational carousel work. Each sequence turns a complex subject into a clear visual narrative people can follow, save, and return to.
Photoshop art direction · copy structure · nine-slide educational sequence
Photoshop collage · behavioural-health storytelling · nine-slide sequence
Video + motion
Stories that move—with a clear job to do.
Selected reels, campaign pieces, and YouTube work. The format changes, but the goal stays practical: hold attention, explain clearly, and connect the viewer to the next step.
Dra. Dani reel series
One specialist. Three clear ways into the subject.
A coordinated short-form series that uses editing, pacing, typography, and image treatment to make professional knowledge easier to watch and understand.
Brand + place
Different stories. The same attention to rhythm and purpose.
Personal brand storytelling and travel-led editing extend the portfolio beyond educational client content.
Campaigns + YouTube
More room for the story.
Horizontal video work for service marketing, AI-powered customer service for residential communities, and financial education—planned and edited for a clear communication goal.
The method
One process. Adapted to the real problem.
Not every client needs every service. I start by understanding what is blocking discovery, trust, or conversion—then build only what makes sense.
- 01Diagnose
Business, audience, current presence, friction, and opportunity.
- 02Research
Competitors, search intent, keywords, references, and evidence.
- 03Position
A clear message, offer hierarchy, and reason to choose you.
- 04Structure
Page architecture, copy blueprint, journeys, and priorities.
- 05Design & build
A coherent visual system implemented responsively in WordPress.
- 06Connect & grow
Search, Google, content, channels, measurement, and evolution.
AI-enabled workflow
AI helps me research, organize, prototype, produce, and iterate faster. Strategy, judgment, quality control, and accountability stay human.
Ways to work together
Start with the website.
Build the system around it.
Website foundation
Strategy, structure, copy direction, visual system, WordPress/Elementor build, responsive delivery, and essential technical setup.
Organic visibility system
SEO foundations, local discovery, Google Business, content architecture, indexing readiness, and connected channels.
Ongoing digital management
Website updates, maintenance, articles, social content, publishing, and continuous improvement with one accountable partner.
360° experiences
Selected virtual tours and immersive spatial content for spaces where seeing the environment helps people decide.
Inside the workflow
I build tools, not just pages.
A private, AI-powered content workspace helps selected clients turn SEO and competitor research into structured article ideas, blog drafts, and carousel copy—so they can maintain an organic presence without starting from a blank page.
- Research-informed content suggestions
- Blog and carousel workflows
- Designed for client use, not a public app store
- Human review before anything is published
New article
Build from research,
Build from research,
not guesswork.
web app
A portable extra
When the physical space is part of the decision.
360° tours reduce the distance between a digital impression and the real experience. For a property in Barão Geraldo, the owner shared the tour directly through WhatsApp so interested people could explore first and arrive at an in-person visit better qualified.
The owner reported reduced scheduling friction, several interested viewers, and a sale in under six months. This is a client-reported outcome, not a guaranteed result.
360° Explore before
you arrive.
360° + social content
One space. Multiple ways to experience it.
A 360° project can go beyond panoramic images and the virtual tour. For Atelier Natasha Faria, the on-location production also became short, engaging videos for Instagram and Stories—extending one visit into versatile content that helps people discover and feel the space.
- 01360° photos
- 02Virtual tour
- 03Reels + Stories
Client voice
Trusted with the details—and the whole picture.
Selected reviews translated from Portuguese. Original reviews are available on the PlayArt360 Google Business Profile.
“The virtual tour made the website much more attractive, and I could see that in the inquiries I began receiving through Instagram and WhatsApp. Everything PlayArt developed connected in a truly effective way.”
“The creativity stood out. The work brought original, sensitive, and functional solutions. Quality was impeccable, deadlines were met, and the result exceeded all my expectations.”
“A wonderful experience working with PlayArt. Committed, agile, and very helpful. My website turned out simply incredible.”
“Lilian is extremely helpful and detailed at every stage of the AI training process. Her care in making sure everything works makes all the difference.”
Tools in my workflow
A practical stack,
chosen for the job.
I combine established platforms with AI-assisted workflows to research, create, publish, distribute, and improve. The tools can change; the strategy and responsibility for the result stay with me.
Method first / tools with purposeWeb & publishing
- WordPress
- Elementor
- Hostinger
- Nova Mira
Visibility & distribution
- Google Business Profile
- Ubersuggest
- Metricool
- Substack
Creative & immersive
- Adobe Creative Cloud
- Photoshop
- CapCut
- Insta360 Studio
- Claude + editing skills
AI & development
- ChatGPT
- Codex
- Claude
- Claude Code
Scientist turned digital builder
About Lilian
My path was not linear.
My method is.
Before digital work, I trained in Chemistry and Pharmacy and worked across research laboratories, multinational companies, pharmacies, documentation, and quality systems.
My path also includes postgraduate studies in Ayurveda and acupuncture/Chinese medicine, plus training in yoga and Vedanta—experiences that deepened my connection to health, well-being, and human-centered work.
That background still shapes how I work: investigate before deciding, document the process, notice details, build repeatable systems, and keep improving with evidence.
I later taught myself web design, WordPress, content production, photography, 360° experiences, and AI-assisted workflows. Today, I combine analytical thinking with visual creativity to turn complex needs into something clear, useful, and human.
Open to international work
Need a website that does more than exist?
Tell me what you are building, what is not working yet, and where you want to be found. I can help turn the pieces into one clear digital system.